They say that in Russia there is no
fashion. They say that Russian designers rarely achieve recognition on
the world stage of fashion. However, having met with the head of the
Solo Design fashion house, Natalya Solomeina you will understand that
this is not so.
History of the Solo Design
Fashion House begins in 1997 when Natalia Solomeina laid the foundation
design center, where the team is currently working highly skilled
clothing design professionals.
And the fact that the company has gone through a difficult millennium, filled with crises, says us about her success.
Over
16 years of work, many unique collections have been released, and
tremendous work was done with large corporate clients on creating
branded clothing for employees.
What is the secret of success fashion house "Solo Design"?
To
become recognized the designer needs to understand one thing - fashion
is not only creativity, but also a business that needs to devote a lot
of time and effort, as well as competently build it. And for the
business to work, a team is needed. Natalia Solomeina collected a team
of specialists in which everyone is engaged in their tasks and performs
certain functions for the development of a common cause. And, in
general, this is logical. Designers are engaged design, cutters and
seamstresses by the manufacture of models, marketers promoting and PR,
and logistics procurement of necessary materials.
Novice
designer also you need to understand your target audience - this is a
group of people to whom directed the manufacture of clothing, and who
are willing to buy it. Natalia Solomeina originally worked on
avant-garde things, but since such things are bought by a small circle
of people, the concept of making things was chosen different. Fashion
house "Solo Design" has become produce clothes adapted to reality, as
well as expand the range services offered and work with corporate
clients.
Moreover,
The secret lies not only in competent marketing and business
introduction, but also in internal strength, as well as charisma, which
everyone who entered the Yekaterinburg the office of the fashion house
will be able to feel on itself.
The atmosphere of a fashion house envelops and bewitches. The color scheme of the interior is pleasant green-brown gamut.
Nuances
and decorative elements are things with history - fur collars and a
sewing machine of grandmother Natalya Solomeina, which create a
mysterious mood. A huge amount of professional toolkit immediately
adjusts to a working mood, and inspire professionalism.
Eventually,
we can say that the secret of success in the field of fashion design is
kept on three main pillars: attitude to business as a business,
understanding of your customer and charisma brand leader.
Natalya SemenovaWhen copying material, a link to the site ="http://www. nsemenova. ru">www. nsemenova. ru
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