They say that in Russia there is no fashion. They say that Russian designers rarely achieve recognition on the world stage of fashion. However, having met with the head of the Solo Design fashion house, Natalya Solomeina you will understand that this is not so.



History of the Solo Design Fashion House begins in 1997 when Natalia Solomeina laid the foundation design center, where the team is currently working highly skilled clothing design professionals.





And the fact that the company has gone through a difficult millennium, filled with crises, says us about her success.





Over 16 years of work, many unique collections have been released, and tremendous work was done with large corporate clients on creating branded clothing for employees.





What is the secret of success fashion house "Solo Design"?


To become recognized the designer needs to understand one thing - fashion is not only creativity, but also a business that needs to devote a lot of time and effort, as well as competently build it. And for the business to work, a team is needed. Natalia Solomeina collected a team of specialists in which everyone is engaged in their tasks and performs certain functions for the development of a common cause. And, in general, this is logical. Designers are engaged design, cutters and seamstresses by the manufacture of models, marketers promoting and PR, and logistics procurement of necessary materials.





Novice designer also you need to understand your target audience - this is a group of people to whom directed the manufacture of clothing, and who are willing to buy it. Natalia Solomeina originally worked on avant-garde things, but since such things are bought by a small circle of people, the concept of making things was chosen different. Fashion house "Solo Design" has become produce clothes adapted to reality, as well as expand the range services offered and work with corporate clients.





Moreover, The secret lies not only in competent marketing and business introduction, but also in internal strength, as well as charisma, which everyone who entered the Yekaterinburg the office of the fashion house will be able to feel on itself.





The atmosphere of a fashion house envelops and bewitches. The color scheme of the interior is pleasant green-brown gamut.





Nuances and decorative elements are things with history - fur collars and a sewing machine of grandmother Natalya Solomeina, which create a mysterious mood. A huge amount of professional toolkit immediately adjusts to a working mood, and inspire professionalism.





Eventually, we can say that the secret of success in the field of fashion design is kept on three main pillars: attitude to business as a business, understanding of your customer and charisma brand leader.


Natalya Semenova

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