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Bandage dress: 1994 to 2016

- апреля 28, 2020




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16.03.2018

Bandage dress: 1994 to 2016

In the Pantheon ruled by divine dresses little black dress wedding dresses with the smell — the invention of Diane von Furstenberg And the most sexy and alluring — Bandage dresses.

A figure-hugging dress, with a first name of "bodycon" was the most sexual part of the wardrobe since, as the first bandage dress was introduced by the designer Herve L. Leroux in the early 90s. the name of the designer also found in the network, as Leger, but it is one and the same person. When another well-known fashion company Max Azria acquired the brand in the mid-90s, Leger took his surname Leroux, under which he opened his own brand in 2000. But back in the days before Max Azria. About Herve Leroux, and this is most pronounced in Russian Herve Leger, in 1993, came the note of a review in the New York Times in which a special style has been described as "Stitched together strips of stretch fabric that turn into superabrasive dress". The article also stated that the brand Herve Leroux has received funding from the Bronfman family who made their fortune thanks to Seagrams. The original bandage dress from Herve Leger that time have a lot in common with the current models, despite the fact that the bandage style was often mixed with all other fashion trends, for example, MIDI skirts, which went poduim Cindy Crawford and Eva Herzigova in 1995.Cindy Crawford not only showed the dress in a bandage style on the catwalk, but wore them myself at social events. For the anniversary of Vogue magazine in 1998, she wears her version of bandage dresses. While the Leger brand was known only dresses in the style of the band, so it wasn't hard to explain its purchase and absorption of Max Azria in 1998.The company continued to cooperate with Herve Leger directly for a year while looking for a designers who could replace him. After it turned out that no one can repeat his masterpiece of a dress, he returned to the fashion house for 5 years, while a whole team of designers was trying to understand what lies behind the magic bandage style."We didn't start the launch of the collection, until I realized the whole idea and the essence of bandage dresses. This dress is not sewn the pattern, it sewed the knitting machine is a completely new concept" — said the owners of Max Azria. — "Many people think that bandage dresses cut out and stitched, but it is not. They have no cuts. This knitted knitted strips, which are assembled together.





Awareness of the process and the technology took a long time, but we wanted to be sure that we will be unique in the market.





At that time we also created a catalogue of all the collections that were in the fashion house. In this archive at the end and got Bandage dress Leger.





If any dress is not enough for the archive, it was bought from the former owners on e-bay or in a personal meeting. Sometimes such dresses cost up to $ 1400 and had to be traded.

We even found a 70-year-old woman who was so adored by Herve that she found a ton of his dresses,"Recalls creative designer BCBG Max Azria Group. This archive was important, as once the renowned super stylist Rachel Zoe discovered the brand and put their star clients in bandage dresses from Herve Leger. The list of celebrities who have ever worn bandage dresses began to grow rapidly and continues to grow with names such as Rihanna, Victoria Beckham and Kim Kardashian. And, although it is difficult to find a celebrity who has never worn a bandage dress, some names were totally unexpected."Super stars for which our brand would be too democratic, began to wear bandage dresses from Herve Leger, so if not know it for too cheap" — shared in the leadership of the fashion house. Herve Leger has introduced its new collection of bandage dresses spring 2016 new York fashion week. They have changed, adding new silhouettes, prints and even cut. Dresses no longer fully covered figure. But all remained our favorite bandage dresses in the most sexy dresses in fashion history. If bandage Dresses from Herve Leger available to you? Many affordable brands are trying to repeat the success of the bodycon dresses. Such as, you can find equivalents at a low price on the Chinese site aliexpress (instructions on how to order from Ali here) or in well-known European online store ROMWE. Y


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