It’s been fashion’s best-kept secret for the last year. Now the world will finally get a full look at Rihanna’s first Fenty collection. As CEO and artistic director, Rihanna will make history as the first black woman to head a LVMH brand. And yet the most pivotal role she will play in her new venture is one as muse. Harnessing that power and influence—a following in the millions—will be the key to Fenty's success, and that’s something she embraces with gusto.

It’s why some of the clothes in this exclusive look book reveal won’t appear entirely new to those who follow the pop star’s street style moves. Besides the video snippets of the new campaign she’s released on Instagram, Rihanna has been test-driving select pieces out in the real world over the past new months. Her corseted denim minidress is a clear favorite, styled over matching raw Japanese denim jeans or all on its own. Then there’s the salmon pink suit with coordinating fanny pack, one that’s fit for a fashion CEO and likely to stay in rotation. Her instincts to break the rules in her wardrobe have made her a global style icon, and it’s a disruptive spirit she’s bringing to the fore with Fenty’s direct-to-consumer model. Given Rihanna’s ferocious appetite for what’s new and what’s next, a traditional fashion format of seasonal runway shows was never going to be the right fit to begin with. In this way, she can drop a surprise collection the way she might a song, while also competing on quality and price. To that end, trophy items online, including futuristic shades that start at $420 and fashion-forward toe sandals at $600, will surely strike a chord with fans when the collection goes online on May 29.

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