At Allure, we get inundated with the latest and greatest of beauty's offerings every day. Most of it is exciting, some of it confusing, and sometimes it gets overwhelming — alas, that is the beauty editor's burden to bear. When we really like something, though, you can trust that our opinion has come from vetting it against everything we've seen before. It's a big beauty playground out there and we'll gladly do the dirty work to test everything under the sun, and the top of the top often graduate to our Best of Beauty trials.

Speaking about overwhelming — let's stick to the present for now and just talk about the brand-new hair, makeup, and skin-care products we're obsessing over right now.

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